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Rangefinder Magazine
December 2002
Specifications in these listings are condensed from information provided
by manufacturers
and suppliers. For more information about these new products or processes,
use the Quick Response Form provided on page 82 in this issue. When contacting
the companies direct, please mention Rangefinder.
New Products
 Crane
& Company has introduced an expanded line of holiday photomount
cards with additional designs and new features to serve the needs of the
professional photographer. The 2002 Collection includes a selection of
24 cards, with designs ranging from traditional to whimsical and accommodating
4x5 and 5x5 photos. These new cards will be supplied with new tapes that
allow photos to be removed or repositioned without damage. Crane will
also now offer a printed studio credit line. Information: Crane &
Company, (800) 572-0024.
A new product called Light Affection will be of interest
to portrait and wedding photographers seeking to offer something really
unusual to their customers. Fine art photographers should also find it
interesting. The Light Affection is based on an old art form called lithophanes,
invented in France in the 1800s. A lithophane is a porcelain engraving.
Varying thicknesses of the translucent material produce the original image
within the porcelain plate. The Light Affection company uses  modern
technology to create a similar effect using modern materials. You supply
the image and they convert it into a one-or-a-kind work of art. The final
product is mounted in an attractive frame which contains the light source.
You just plug the cord into a wall outlet and turn it on. The Light Affection
can serve both as a unique and unusual photograph as well as a personalized
night light. If you are interested in offering these unique products to
your customers, contact the company at (562)795- 0265 or check their web
site at www.light affection.com
 The
new Mamiya M 43mm f/4.5 ultrawide- angle lens is a perfect addition
to the lineup of world-class lenses for the RZ67 Pro II camera. It is
ideal for both film and digital applications. Its 92° angle of view
is equivalent to an ultra-wide-angle 21mm focal length (compared to 35mm
format) and for digital capture with 24x36mm sensors it performs as a
normal/wide angle lens. Its state-ofthe- art aspheric lens design maintains
high contrast and resolution continuously from infinity to the 11-inch
minimum focusing distance. Also, the floating element system provides
new levels of enhanced image quality, reducing distortion and glare. The
Mamiya M 43mm f/4.5 is supplied with lens hood and will be available from
authorized Mamiya USA dealers in 2003. Information: www.mamiya.com.
 Sport
Stars, Inc. has introduced three new sport specific photo digital
products to complement their extensive digital product line-up. Calendars,
8x10 team photos and personalized magnets will be available in baseball,
basketball, football, soccer, hockey, cheer and softball designs. Custom
designs will still be produced upon request. The new product lines will
be available January 1, 2003 to coincide with a new web site that will
feature visuals of every digital product design in their huge line-up.
For more information, call (800) 360-0967 or visit their web site at www.sportstars.com
or stop by booth #612 at the WPPI trade show in Las Vegas.
 New
from award-winning photographer Kevin Kubota is “Photoshop for Digital
Photographers,” a step-by-step training CD-ROM covering
all the steps necessary to take standard wedding/portrait images and create
beautiful custom prints. The CD covers Photoshop settings, color management,
color correction, retouching, enhancing, and final output. Retail price
is $149. A second CD, “AutoAlbum*” automatically creates magazine-style
wedding album pages within Photoshop. Users only need to choose a page
design, select their images, click play and the album page is created.<
AutoAlbum retails for $349. Both CDs are currently available now from
www.KubotaWorkshops.com.
 Portrait
photographers seeking sources for classic and vintage-look clothing can
now find great variety in the new 16- page catalog from Classic
Clothing, a division of the wellknown Backdrop Outlet. They offer
classic, contemporary, and Victorian clothing for the photographer, as
well as an extensive line of children’s hats and mother and daughter
dresses. You can get a copy of the catalog by calling them at (800) 785-1153
or you can find information on their web site at www.classic-clothing.com
 Multi
Visual Products Inc. has launched MVP Studio, a lab prep software
program written for Multi Visual Products (MVP) customers who shoot digital
photography. Written with emphasis on youth sports group photography,
the PC-based program’s primary function is to organize digital image
files and associate them to individual orders. MVP Studio simplifies the
photographer’s job by allowing paperless delivery to MVP, and all
job information is entered on a job-by-job basis. MVP Studio utilizes
integrated data entry, where personalized product entry is prompted when
a package containing a personalized product is entered. MVP Studio features
a package builder, allowing selection from a customized product library.
The photographer is in control of the information used to produce the
products for their customers and although they invest time in the job,
they are rewarded with lower pricing and faster turn around. Information:
(800) 293-9055 or (909) 698- 7684; www.mvpcards.com.
 Fuji
Photo Film U.S.A recently announced that the Fujicolor Portrait
Film NPH 400 Professional now incorporates Fujifilm’s innovative
4th Color Layer Technology. Delivering excellent neutral skin tone reproduction,
rich gradation and unbiased gray balance, the new and improved ISO 400
daylight-type color negative film now offers wedding and portrait photographers
enhanced color fidelity. Building on the reputation and success of the
original NPH 400, the addition of a 4th Color Layer results in faithful
color reproduction, even under fluorescent and other artificial light
sources. Information: (800) 800-FUJI or www.fuji film.com.
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