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Rangefinder Magazine
Features
Turn of the Century (the last one)
Frames:
Still Popular a Century Later by PJ Heller
At the start of the new century in 2000, Ray Brisebois was finding success
in the photographic community offering picture frames that were popular
100 years earlier.
And demand for his convex glass
framesa style popular at the turn of the last centuryis booming
even as the calendar now shows the year 2001.
I think were selling more of them now than we ever did,
agreed photographer Ted Sirlin of Sirlin Photographers in Sacramento,
California. Theyre very easy to sell.
Brisebois said the popularity of the frames may coincide with the fact
that the baby boomers are hitting their 50s and are looking
to instill a sense of family in their children and grandchildren.
Theyre looking for a sense of family, said Brisebois,
himself a baby boomer. You want your children and grandchildren
to know where they came from.
With the frames that were offered from his Victorian Frame Company in
Santa Rosa, California, they could do just that, he insisted. Those frames
are now offered by InLine Ovals of Canada.
Unlike pulling out the family photo
album only once or twice a year to show the family history, a 14x20 oval
sepia print in a convex glass frame mounted on the wall is there for daily
viewing pleasure, he said.
How often do you look at that photograph in an album? he asked.
For a fleeting moment you get to look in the eyes of your mother
or grandmother.
Enlarge that image, mount it in a convex glass frame and hang it
on the wall and everything changes, he said
You get to walk by casually, constantly, and look at it, study it
to see the facial features, eyes, clothes, the backgroundall the
things that are of your history, your heredity, Brisebois said.
If the picture is in the album, you dont have a sense of oneness.
Its not a part of you on an everyday basis.
Brisebois turned out the wood-grained reproduction frames and convex glass
for nearly 30 years, until recently under the company name of Sunlight
Frames. He sold them with his own photography as well as with historical
photos.
They were sold in furniture stores and showcased in restaurants, hotels
and other businesses. At one point, he offered copy restoration work through
upscale department stores.
Brisebois concentrated on selling
his frames and convex glass to photography studios and picture framers
throughout the United States and Canada. He also offered custom glass
bending, providing custom sizes of convex glass. Sales of the frames and
convex glass have doubled in the last two years he owned the business,
he reported.
In July 2000, Brisebois sold Victorian Frame to InLine Ovals of Mcgrath,
Alberta, Canada. InLine, founded in 1986, is a family owned and operated
company that specializes in the manufacture and distribution of oval,
round and unusually shaped picture frames along with related products
and services.
InLine Ovals is also one of the largest suppliers of convex glass. The
company can bend glass into any size or shape required by a customer.
It will also custom-make frames to any size or shape required.
InLine has more than 10,000 variations and sizes of oval, round and unusually
shaped frames in a variety of finishes. It also offers standard oval sizes
from 31ž2x5 inches up to 30x40-inches and circles from 4 inches up to
35 inches.
Brisebois said he handed down to
InLines employees his wood-graining finishing technique so they
could continue to manufacture and market his Victorian frames. InLine,
which employs about 30 people, has incorporated Brisebois framesand
enhanced theminto its Vintage line.
Brisebois acknowledged that he has become somewhat of an authority of
the history of convex glass frames.
Since about the 1880s, many photographs were mounted in a curved,
bowed shape similar to convex glass, he explained. This gave
the photograph a depth of three-quarters to one inch in the center. The
curved photograph was then combined, typically, with an oval or octagonal
hand-painted wood-grained frame and convex glass for the classic look
that occupies its own niche in the history of photography and framing.
Brisebois said that bending or bowing of photos today was too complicated
and costly a process to make it practical. His frames, he said, offer
the next best alternative.
He said that antique convex photographs
were usually sepia tone or were printed in tones of gray.
Both may have had color and accent lines added for better definition
and highlights, he noted. The photographs were typically studio
portraits and some landscapes, and were of the family and where they lived.
Often hung in the parlor, they were conversation pieces, establishing
a visual sense of family.
Brisebois said the frames he offeredthere were four moldings available:
classic, Victorian, traditional and traditional with flowershelped
to recreate that same visual sense of family.
These frames really dont go with the costume portraits at
the fair because thats a current portrait and its kind of
a joke, he said. Everybody at the fair is contemporary and
you get in your costume and there it is. Theyll put a cheap little
frame on it and thats typically the way it goes.
But when youre talking about photographs of your parents and
your grandparents, then it warrants spending the kind of money that makes
it archival, he said. Those people are then being honored.
Youre honoring your past and youre sharing it with your next
generation.
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| Circle Series II in rosewood |
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For Brisebois, producing and selling
the frames and convex glass was more than just a job.
Connecting families, thats one of the exciting things about
it, he said.
Theres a great interest in genealogy, Sirlin added.
People are seeking out their old pictures and having them copied
and restored to share with others and having them framed.
While the old-time frames consisted of two partscast plaster over
a wood blank for strengthVictorian Frame Companys offerings
were cast resin, which Brisebois said offers greater strength and eliminates
cracking and chipping of the originals.
InLine Ovals modified the frames, making them even more durable. InLine
manufactures the frames using medium density fiberboard (MDF), the same
material it said is used in high-end furniture.
MDF is made from farmed aspen trees and is highly compressed to give it
tremendous strength, a company spokesman explained.
Sirlin said his portrait and commercial
studio, in business for more than half a century, offers copy and restoration
services as one of its offerings. He often sees photos and frames which
have been damaged over the years.
I show them we have the exact frameits a reproductionof
the one they have, he said. Theyre astounded and are
very open to buying them and replacing their old picture in the frame
plus putting the new pictures that we make in frames. So we do sell a
lot of those frames.
While some may argue that Brisebois
one-part polyurethane frames are not true to the original, he said few
people complain because the frames are not wood and plaster. He was able
to duplicate the colors and techniques of the hand-finish antique frames
and has personally hand-finished each of the frames he has sold since
1979.
In fact, if you put my frame among some antique frames you wouldnt
know which was which, he said, adding that his customers will bear
out that claim.
His line of frameswhich ranged in size from 5x7-inches to 16x20-inches
and came in oval, rectangular, octagonal and cathedral shapeschanged
little since 1976. In 1984, he added a deep dome for framing
artifacts such as bridal bouquets. The deep dome is a 16x20-inch frame
with convex glass that is about 6 inches deep.
Whats nice about it
is its the opposite of a shadow box, he said. There
are no shadows.
InLine continues that tradition by offering a wide range of acrylic domes
as well as glass domes with a base.
To assist photographers in selling the frames and convex glass, InLine
provides both a wall display and a briefcase display highlighting its
products.
Sirlin Photographers 9000-square-foot
studio includes an area where several lines of old-fashioned frames are
displayed. The studio also assists customers by helping them design galleries
where they can display their photos.
A lot of times somebody comes
in with 15 or 20 pictures and theyre going to have them copied and
restored to give away, Sirlin said. Then they dont know
what to do with their set. So we design a gallery for them and actually
show them how to hang them on the wall.
Using actual wall measurements, Sirlin will design a paper template, which
is then placed on the floor.
Well move the frames around on it like chess pieces until
the design is correct, he said. Then we go ahead and provide
them all of the services of this gallery.
Brisebois said that he has found antique frames, convex glass and photographs
in antique storessome of which provided him with a surprise.
On several occasions, I have purchased a frame, convex glass and
photograph from an antique store, only to discover one or two additional
images hiding under the one displayed, he said. Some photographs
must have been produced without their own frame and convex glass, displacing
portraits produced previously.
This may have been a way
of saving money and/or getting rid of a portrait of a relative who had
fallen out of favor, he speculated. One such discovery was
a hand-colored classic of a pixie with butterfly wings, seen in parlors
at the turn of the century.
One never knows what treasure may be hiding behind the photograph
found in an antique store, or maybe in your grandmothers attic or
trunk, he said.
(For those who dont want to search antique stores, InLine Ovals
can be reached toll-free at 800-456-1232 or on the Internet at their web
site: www.inlineovals.com.
P.J. Heller operates Dateline:, a free-lance photojournalism service based
in Santa Barbara, Calif. He can be reached via e-mail at pjheller@west.net.
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